2017 Brings Endorsement / Equipment Changes

“We knew contracts were going to come up at the end of last year and we were just hoping to do the best we could. We did our due diligence and looked around but when Nike came in they were like – just give us five days…” — Jason Day Some of the most recognizable…

Tiger’s Comeback: What’s At Stake?

There is a great deal riding on Tiger Woods’ return to competitive golf this week. Although Tiger most certainly feels this way, the stakes are actually much higher for a number of other parties: the TV networks, advertisers and the PGA tour. When Tiger retreated from competitive golf, the Tour went into a tailspin. It…

Tiger Returns This Week

From ESPN.com: “Not being able to get out of bed, not being able to move, how can I expect to come out here and swing a golf club at 120 miles an hour and be ballistic when I can’t even get out of bed? So, yeah, there was a lot of trepidation and times where…